Turning ideas into profitable business models is hard. Period!


Business models – first step to scaling-up

When does your business model need change?

  • Your value proposition or differentiators are not clear to your customers.
  • Despite a good product-market fit, you hardly acquire new customers.
  • Your sales team meets the targets, but operations hardly keep up with.
  • You still haven’t reached the break-even point or desired profitability level.

How does a successful model pivot look like?

  • Firstly, it needs introducing at least one major change in your model.
  • Next, you need to test your new model in real market conditions.
  • Finally, it must be linked with key organisational processes.

Scalable business model is the most important step toward scaling-up business. At work we are using BMCLean Canvas Model and Blue Ocean Strategy tools. Results of our work include:

  • defining clients’ key problems addressed by the product or service,
  • unique value proposition, including benefits and differentiators,
  • go-to-market plan (target groups, key segments, price model),
  • distribution channels plus client retention and growing tools,
  • key activities, resources and partners to execute offer,
  • business financing model and path to break-even.

Assess your potential first.

Then define support scope.

Business model design

Designing or upgrading an existing model. Adapting to market changes or disruptions.

Market tests & pivots

Designing and executing market tests before implementing model changes.

Implementing changes

Rolling out changes in the whole organization. Securing funds and team engagement.