Turning ideas into profitable business models is hard. Period!

Business models – first step to scaling-up

When does your business model need change?

• Your value proposition or differentiators are not clear to your customers.
• Despite a good product-market fit, you hardly acquire new customers.
• Your sales team meets the targets, but operations hardly keep up with.
• You still haven’t reached the break-even point or desired profitability level.

How does a successful model pivot look like?

• Firstly, it needs introducing at least one major change in your model.
• Next, you need to test your new model in real market conditions.
• Finally, it must be linked with key organisational processes.

Scalable business model is the most important step toward scaling-up business. At work we are using BMC, Lean Canvas Model and Blue Ocean Strategy tools. Results of our work include:

• defining clients’ key problems addressed by the product or service,
• unique value proposition, including benefits and differentiators,
• go-to-market plan (target groups, key segments, price model),
• distribution channels plus client retention and growing tools,
• key activities, resources and partners to execute offer,
• business financing model and path to break-even.