Business models – first step to scaling-up
When does your business model need change?
- Your value proposition or differentiators are not clear to your customers.
- Despite a good product-market fit, you hardly acquire new customers.
- Your sales team meets the targets, but operations hardly keep up with.
- You still haven’t reached the break-even point or desired profitability level.
- There are business areas, which you have to micro-manage or do it yourself.
How does a successful model pivot look like?
- Firstly, it needs securing repeatability and scalability of your model.
- Next, you need to test your new model in real market conditions.
- Finally, it must be linked with key organisational processes and roles.
- defining repeatable product and its market potential,
- product differentiators and optionally barriers to be copied,
- go-to-market plan (target groups, key segments, price model),
- distribution channels plus client retention and growing tools,
- key activities, resources and roles to execute offer,
- business financing model and path to break-even.
Assess your potential first.
Then define support scope.
Business model design
Designing or pivoting an existing business model. Adapting to market changes.
Market tests & pivots
Designing and executing market tests before implementing model changes.
Rolling out changes in the whole organization. Securing funds and team engagement.