Business models – first step to scaling-up
When does your business model need change?
- Your value proposition or differentiators are not clear to your customers.
- Despite a good product-market fit, you hardly acquire new customers.
- Your sales team meets the targets, but operations hardly keep up with.
- You still haven’t reached the break-even point or desired profitability level.
How does a successful model pivot look like?
- Firstly, it needs introducing at least one major change in your model.
- Next, you need to test your new model in real market conditions.
- Finally, it must be linked with key organisational processes.
- defining clients’ key problems addressed by the product or service,
- unique value proposition, including benefits and differentiators,
- go-to-market plan (target groups, key segments, price model),
- distribution channels plus client retention and growing tools,
- key activities, resources and partners to execute offer,
- business financing model and path to break-even.
Assess your potential first.
Then define support scope.
Business model design
Designing or upgrading an existing model. Adapting to market changes or disruptions.
Market tests & pivots
Designing and executing market tests before implementing model changes.
Rolling out changes in the whole organization. Securing funds and team engagement.