Turning ideas into profitable business models is hard. Period!


Business models – first step to scaling-up

When does your business model need change?

  • Your value proposition or differentiators are not clear to your customers.
  • Despite a good product-market fit, you hardly acquire new customers.
  • Your sales team meets the targets, but operations hardly keep up with.
  • You still haven’t reached the break-even point or desired profitability level.
  • There are business areas, which you have to micro-manage or do it yourself.

How does a successful model pivot look like?

  • Firstly, it needs securing repeatability and scalability of your model.
  • Next, you need to test your new model in real market conditions.
  • Finally, it must be linked with key organisational processes and roles.

Scalable business model is the most important step toward scaling-up business. At work we are using BMCLean Canvas Model and Blue Ocean Strategy tools. Results of our work include:

  • defining repeatable product and its market potential,
  • product differentiators and optionally barriers to be copied,
  • go-to-market plan (target groups, key segments, price model),
  • distribution channels plus client retention and growing tools,
  • key activities, resources and roles to execute offer,
  • business financing model and path to break-even.

Assess your potential first.

Then define support scope.

Business model design

Designing or pivoting an existing business model. Adapting to market changes.

Market tests & pivots

Designing and executing market tests before implementing model changes.

Implementing changes

Rolling out changes in the whole organization. Securing funds and team engagement.