When does your business model need change?
- Your value proposition or differentiators are not clear to your customers.
- Despite a good product-market fit, you hardly acquire new customers.
- Your sales team meets the targets, but operations hardly keep up with.
- You still haven’t reached the break-even point or desired profitability level.
How does a successful model pivot look like?
- Firstly, it needs introducing at least one major change in your model.
- Next, you need to test your new model in real market conditions.
- Finally, it must be linked with key organisational processes.
- defining clients’ key problems addressed by the product or service,
- unique value proposition, including benefits and differentiators,
- go-to-market plan (target groups, key segments, price model),
- distribution channels plus client retention and growing tools,
- key activities, resources and partners to execute offer,
- business financing model and path to break-even.
Designing or upgrading an existing model. Adapting to market changes or disruptions.
Designing and executing market tests before implementing model changes.
Rolling out changes in the whole organization. Securing funds and team engagement.